Meet Margaret Wishingrad CEO of Three Wishes


Tell us about yourself! How did you get started? How did you come to create Three Wishes?

I'm the CEO of Three Wishes, a cereal that tastes likes an indulgence, but it's actually gluten and grain free, low sugar, and high in protein. I'm also a mom of two and wife to my Co-Founder husband, Ian Wishingrad.


Three Wishes was started when I was feeding my son Ellis cereal, which I did not love from a health-perspective, but read it was a great food for a child to learn the pincer movement. I then realized, it was time for a better cereal I could feel good about feeding my son, and that he would actually want to eat.


What does a typical day in the life look like for you?

There is no typical day ever! Juggling two young kids and a fast growing CPG brand is no easy feat. Lucky for me I work with my husband so we play child hot potato and pass the kids to each other during alternating calls. We’re a really good team and have found a way to juggle it all!


What's the biggest lesson that you've learned in the past year?

It is very different to build someone else’s brand and build your own. The amount of operational experience and knowledge that has occurred in the last year has been transformational. It has taught me that there is no “easy money” or shortcuts in building a household name!


What’s one thing they don’t tell you about starting your own company?

The constant fire drills and how to manage the unexpected. It is a roller coaster of emotions, one day you’re on a high with wins and some days you’re in the trenches problem solving.


What's it like co-founding a company with your significant other? How do you set boundaries and manage a clear work-life balance?

I feel so lucky to spend every single day and moment with my best friend. Most times I feel like we’re just hanging and exchanging ideas/thoughts. We both tackle thing very different and play different roles so we don’t overlap and argue about work as much as one would think. We never feel the need to “shut off” and “balance” as we truly love what we do and have a great time, even when we’re talking about new flavors during date night.


As you know – we think community is everything. How has your community helped you navigate your personal and/or professional life?

I have never appreciated “it takes a village” as much as I do now. Whether that is support from family with balancing your kids and mentally sanity or support from your consumers and peers with your brand. Community is essential to our success in every way. The natural food world is incredible and to see so many people helping each other and sharing/exchanging stories and advice is truly heart warming. We feel so lucky to be able to deliver a better for you food brand to the masses.